{"id":89694,"date":"2026-03-17T09:00:00","date_gmt":"2026-03-17T13:00:00","guid":{"rendered":"https:\/\/optinmonster.com\/?p=89694"},"modified":"2026-04-04T02:59:11","modified_gmt":"2026-04-04T06:59:11","slug":"11-examples-of-superb-above-the-fold-content","status":"publish","type":"post","link":"https:\/\/optinmonster.com\/11-examples-of-superb-above-the-fold-content\/","title":{"rendered":"What Does Above the Fold Mean + 17 Examples of Above the Fold Content"},"content":{"rendered":"\n<p>In the context of websites, &#8220;above the fold&#8221; refers to the content that&#8217;s immediately visible on a webpage&nbsp;<strong>without<\/strong>&nbsp;scrolling. It&#8217;s essentially the first impression your website gives visitors.<\/p>\n\n\n\n<p>Think of it like the top half of a folded newspaper on a newsstand. Back in the day, that&#8217;s where all the important headlines and attention-grabbing stories were placed to entice people to buy the paper. Websites use the same concept for the content they want visitors to see first.d<\/p>\n\n\n\n<p>To help you get your visitors scrolling down, we&#8217;ve collected some great examples of above the fold content you can use for inspiration.<\/p>\n\n\n\n<p>Let&#8217;s get started.<\/p>\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a class=\"aioseo-toc-item\" href=\"#What\">What Is Above the Fold?<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#why\">Why Above the Fold Matters for Online Businesses?<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#Elements\">Key Elements of Effective Above the Fold Content<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#Examples\">Above the Fold Website Examples<\/a><ul><\/ul><\/li><\/ul><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"What\">What Is Above the Fold?<\/h2>\n\n\n\n<p>&#8220;Above the fold&#8221; is the part of the webpage visible before the user scrolls down. It is prime real estate for web designers because it attracts the most attention.<\/p>\n\n\n\n<p>Web designers put their most important content &#8220;above the fold&#8221; to engage visitors and keep them scrolling. The exact location of the fold will vary depending on the device someone uses to view the website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\">Why Above the Fold Matters for Online Businesses?<\/h2>\n\n\n\n<p>Here&#8217;s why &#8220;above the fold&#8221; is important:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>First Impressions:<\/strong>&nbsp;It&#8217;s where visitors form their initial opinion of your website. Strong content above the fold can keep them engaged and encourage them to explore further.<\/li>\n\n\n\n<li><strong>Attention Grabbing:<\/strong>&nbsp;This is prime real estate for grabbing visitor attention. Compelling headlines, clear calls to action, and interesting visuals are all important elements for the &#8220;above the fold&#8221; area.<\/li>\n\n\n\n<li><strong>Limited Viewport:<\/strong>&nbsp;With so many different screen sizes and devices, there&#8217;s no guarantee how much content will be visible initially. Focusing on what&#8217;s most important &#8220;above the fold&#8221; ensures visitors see the key information regardless of their device.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Elements\">Key Elements of Effective Above the Fold Content<\/h2>\n\n\n\n<p><strong>Crafting Compelling Headlines<\/strong>: Your <a href=\"https:\/\/optinmonster.com\/how-to-write-a-headline\/\" title=\"\">headline<\/a> is the first thing visitors see. Make it count. It should be clear, engaging, and reflective of your brand&#8217;s voice.<\/p>\n\n\n\n<p><strong>Utilizing High-Quality Visuals<\/strong>: Humans are visual creatures. High-quality images or videos can convey your message quickly and effectively. Remember, these visuals should be optimized for fast loading.<\/p>\n\n\n\n<p><strong>Clear Calls to Action<\/strong>: Your <a href=\"https:\/\/optinmonster.com\/how-to-create-the-perfect-call-to-action\/\" title=\"\">CTA<\/a> should be prominent and persuasive. It guides users on what to do next, whether it&#8217;s subscribing to a newsletter or checking out a product.<\/p>\n\n\n\n<p><strong>Embracing Responsive Design<\/strong>: <a href=\"https:\/\/optinmonster.com\/responsive-forms\/\" title=\"\">Responsive design<\/a> ensures your above the fold content looks great on any device. This isn&#8217;t just about aesthetics; it&#8217;s about functionality and accessibility.<\/p>\n\n\n\n<p><strong>Testing and Optimization<\/strong>: Always <a href=\"https:\/\/optinmonster.com\/ab-testing-best-practices\/\" title=\"\">a\/b test<\/a> your designs across different devices. Tools like Google&#8217;s Mobile-Friendly Test can be invaluable for this.<\/p>\n\n\n\n<p><strong>Balancing Design and SEO<\/strong>: While above the fold is crucial for user experience, it also impacts <a href=\"https:\/\/optinmonster.com\/ultimate-seo-guide\/\" title=\"\">SEO<\/a>. Google values <a href=\"https:\/\/optinmonster.com\/ecommerce-user-experience-best-practices\/\" title=\"\">user experience<\/a>, and a well-designed above the fold area can contribute to better <a href=\"https:\/\/optinmonster.com\/seo-ranking-factors\/\" title=\"\">search rankings<\/a>.<\/p>\n\n\n\n<p><strong>Measuring Effectiveness:<\/strong> Use tools like <a href=\"https:\/\/optinmonster.com\/google-analytics-wordpress\/\" title=\"\">Google Analytics<\/a> to understand how users interact with your above the fold content. Look at metrics like time on landing page and <a href=\"https:\/\/optinmonster.com\/12-tips-to-reduce-bounce-rate-and-boost-your-conversions\/\" title=\"\">bounce rate<\/a> to gauge effectiveness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Examples\">Above the Fold Website Examples<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-1-hubspot-29\"><strong>1. HubSpot<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"800\" height=\"455\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/hubspot-above-the-fold.jpg\" alt=\"hubspot's above the fold content\" class=\"wp-image-120713\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/hubspot-above-the-fold.jpg 800w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/hubspot-above-the-fold-300x171.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/hubspot-above-the-fold-768x437.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">HubSpot<\/a> is all about growth, and that&#8217;s exactly what its above the fold design shows. The image suggests learning (notebook) and advanced technology (space helmet).<\/p>\n\n\n\n<p>The headline is a play on the common phrase &#8220;all systems go&#8221;, suggesting that the reader will be forging ahead with growth. That idea&#8217;s reinforced in the subhead. Then there&#8217;s a compelling offer of free software on the CTA button.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-2-jeff-bullas-33\"><strong>2. Jeff Bullas<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"302\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/2-jeff-bullas.png\" alt=\"above the fold online content on jeff bullas site\" class=\"wp-image-120502\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/2-jeff-bullas.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/2-jeff-bullas-300x146.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.jeffbullas.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Jeff Bullas<\/a> has two sets of above the fold content. When you first land on his site he has a <a href=\"https:\/\/optinmonster.com\/docs\/how-to-create-a-full-screen-welcome-gate-optin\/\">welcome gate<\/a>, with a compelling offer to get his tips on doubling traffic. The large background image attracts readers&#8217; attention immediately.<\/p>\n\n\n\n<p>Click on the arrow, at the end of the welcome gate, and it takes you to his main page, where there&#8217;s social proof of his readership and online authority. You still have to scroll once to get to the content, but by then most readers are likely convinced.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-3-snacknation-37\"><strong>3. SnackNation<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"331\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/3-snack-nation.jpg\" alt=\"snacknation has stellar above the fold content\" class=\"wp-image-120503\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/3-snack-nation.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/3-snack-nation-300x160.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.snacknation.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">SnackNation<\/a>&#8216;s above the fold content shows exactly what&#8217;s on offer, with a background image of a person with a snack sampler box in an office. The content offers visitors the chance to sign up for their own sampler box. This is a great way to get business leads. In fact, thanks to OptinMonster, SnackNation <a href=\"https:\/\/optinmonster.com\/case-study-snack-nation-adds-1200-segmented-leads\/\">gets 1200 new leads each week<\/a> with this above the fold design.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-4-missinglettr-40\"><strong>4. Missinglettr<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"315\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/4-missinglettr.png\" alt=\"above the fold design example - missinglettr\" class=\"wp-image-120504\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/4-missinglettr.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/4-missinglettr-300x152.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/missinglettr.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Missinglettr<\/a>&#8216;s homepage also works because the headline gets right to the point of what its visitors want: a hassle-free way to drive social traffic with their content.<\/p>\n\n\n\n<p>The two-sentence explanation gives more detail on the product, then there&#8217;s a visible CTA below. The landing page also includes two other CTAs targeted to those who might not yet be ready to sign up.<\/p>\n\n\n\n<p>Having three actions to take instead of just one might make them less effective, but we&#8217;re willing to bet this design is based on rigorous <a href=\"https:\/\/optinmonster.com\/how-to-create-a-split-test-and-why-you-should\/\">split testing<\/a>, so the company knows it works for their audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-5-optimizemyairbnb-45\"><strong>5. OptimizeMyAirBnB<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"332\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/5-optimizemyairbnb.jpg\" alt=\"see optimizemyairbnb's above the fold content\" class=\"wp-image-120505\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/5-optimizemyairbnb.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/5-optimizemyairbnb-300x161.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/optimizemyairbnb.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Optimize My AirBnB<\/a> takes a more personable approach to its above the fold website design. There&#8217;s a big picture of the site owner who appears to be looking directly at the reader, thus drawing their gaze.<\/p>\n\n\n\n<p>To the right of the page, there&#8217;s a welcome sentence which outlines the key benefit of the site. And by the time you&#8217;ve read that, there&#8217;s an OptinMonster <a href=\"https:\/\/optinmonster.com\/features\/floating-bar\/\">floating bar<\/a> offering you the chance to sign up for more tips and tools. This was one factor in <a href=\"https:\/\/optinmonster.com\/optimizemyairbnb-grew-list-650-case-study\/\">growing the site&#8217;s list 650%<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-6-content-marketing-institute-49\"><strong>6. Content Marketing Institute<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-50\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-120506\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/6-cmi.png\" alt=\"cmi's above the fold web content\" width=\"620\" height=\"333\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/6-cmi.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/6-cmi-300x161.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/h3>\n\n\n\n<p>The <a href=\"https:\/\/contentmarketinginstitute.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Content Marketing Institute<\/a> (CMI) takes a slightly different tack with its above the fold content. At the top, there&#8217;s a menu listing all the different types of content they offer.<\/p>\n\n\n\n<p>But the bulk of the landing page is taken up with the products they most want to promote: their events, consulting services and magazine. Everything is in the brand colors, creating a harmonious visual experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-7-monsterinsights-47\"><strong>7. MonsterInsights<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"338\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/7-MonsterInsights.png\" alt=\"minimal above the fold design - monsterinsights\" class=\"wp-image-120507\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/7-MonsterInsights.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/7-MonsterInsights-300x164.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.monsterinsights.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MonsterInsights<\/a> keeps it simple with a white background. Against this, the headline stands out well, and the subheadline subtly underlines two key benefits for readers. There&#8217;s also a clear and visible <a href=\"https:\/\/optinmonster.com\/how-to-create-the-perfect-call-to-action\/\">call to action<\/a>, with a subtle arrow inviting readers to scroll down if they still want more info. In the case of this above the fold design, minimalism works!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-8-the-guardian-56\"><strong>8. The Guardian<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"301\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/8-the-guardian.png\" alt=\"newspaper - above the fold design\" class=\"wp-image-120508\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/8-the-guardian.png 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/8-the-guardian-300x146.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>As you&#8217;d expect from an online newspaper, <a href=\"https:\/\/www.theguardian.com\/uk\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">The Guardian<\/a> nails above the fold content. In this example, two stories stand out. The one on the left has a bigger headline and picture to draw the eye.<\/p>\n\n\n\n<p>But the online publication is taking no chances; there&#8217;s another story just in case the main one doesn&#8217;t grab readers. The story category is in red, contrasting with the black of the headline, to create a compelling visual effect.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-9-guidos-60\"><strong>9. Guido&#8217;s<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"800\" height=\"524\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/guidos-above-the-fold-content.jpg\" alt=\"guido's above the fold content features a monsterlink\" class=\"wp-image-120714\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/guidos-above-the-fold-content.jpg 800w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/guidos-above-the-fold-content-300x197.jpg 300w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/guidos-above-the-fold-content-768x503.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>The most effective aspect of <a href=\"http:\/\/www.guidosstl.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Guido&#8217;s<\/a> above the fold content isn&#8217;t the statement about its authentic cuisine. And it isn&#8217;t the compelling image of the wine rack with labeled bottles sticking out of it.<\/p>\n\n\n\n<p>It&#8217;s actually the menu button that says &#8220;Get free appetizer&#8221;. That button triggers an OptinMonster MonsterLink\u2122, which got the restaurant more than <a href=\"https:\/\/optinmonster.com\/restaurant-marketing-strategies-case-study\/\">1000 new leads in four months<\/a>.<\/p>\n\n\n\n<p>Here&#8217;s how you can <a href=\"https:\/\/optinmonster.com\/how-to-create-wordpress-menu-popup\/\">add a popup to your website menu<\/a>, too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-10-outreachplus-65\"><strong>10. OutreachPlus<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"620\" height=\"446\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/outreach-plus-above-the-fold-design.jpg\" alt=\"\" class=\"wp-image-120715\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/outreach-plus-above-the-fold-design.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/outreach-plus-above-the-fold-design-300x216.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.outreachplus.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">OutreachPlus<\/a> grabs readers&#8217; attention with a question that makes them think. Then it shows how the product could help solve that problem. The homepage is simple. Apart from the headlines, there&#8217;s a screenshot of the product, plus two choices of what to do next: buy, or learn more by viewing a demo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-11-search-engine-journal-68\"><strong>11. Search Engine Journal<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"620\" height=\"378\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/sej-above-the-fold.jpg\" alt=\"sej shows above the fold design for a content rich site\" class=\"wp-image-120716\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/sej-above-the-fold.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/sej-above-the-fold-300x183.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Search Engine Journal<\/a> is a content site, so its above-the-fold design puts their content in the spotlight. The site&#8217;s design lets them showcase three stories above the fold. There&#8217;s also a clever bit of web design here. The three stories are listed on the right of the page. Each is highlighted in green in turn. When a story&#8217;s highlighted, it takes the top spot on the left of the page, displaying with an attention-grabbing image and headline.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-12-conversionxl-71\"><strong>12. ConversionXL<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"620\" height=\"397\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/cxl-above-the-fold.jpg\" alt=\"high converting above the fold content on cxl\" class=\"wp-image-120717\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/cxl-above-the-fold.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/cxl-above-the-fold-300x192.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>You&#8217;d expect Peep Laja&#8217;s <a href=\"https:\/\/conversionxl.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">ConversionXL <\/a>to get above the fold content right. It&#8217;s another simple design. This page has an in your face headline, and a subheadline that states their core belief. There are also two CTA buttons giving choices for what to do next, and a secondary CTA below that to sign up for their email newsletter.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-13-christmas-lite-show-74\"><strong>13. Christmas Lite Show<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"1280\" height=\"652\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/02\/christmasliteshowgif.gif\" alt=\"MonsterLinks can drive leads and sales for email marketing and ecommerce\" class=\"wp-image-116718\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/christmasliteshow.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Christmas Lite Show<\/a> converted 30% of visitors simply by triggering an OptinMonster <a href=\"https:\/\/optinmonster.com\/features\/monsterlinks\/\">MonsterLink\u2122<\/a> in its above the fold content. The button launched a countdown popup with a coupon offer. The combo converted 30% of visitors and <a href=\"https:\/\/optinmonster.com\/email-marketing-and-commerce-case-study\/\">added 7,000 new subscribers<\/a> to the company&#8217;s email list.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-14-problogger-77\"><strong>14. Problogger<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"620\" height=\"410\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/problogger-above-the-fold-content.jpg\" alt=\"problogger web design above the fold\" class=\"wp-image-120718\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/problogger-above-the-fold-content.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/problogger-above-the-fold-content-300x198.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/problogger.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Problogger<\/a> is another content heavy site, so its above the fold content focuses on making it easy for people to find the information they want. At the top, there&#8217;s a comprehensive navigation menu. There&#8217;s an image of founder Darren Rowse to create a personal connection with the visitor, plus a <a href=\"https:\/\/optinmonster.com\/features\/monsterlinks\/\">2-step optin<\/a> that triggers an email signup form popup.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-15-kennedy-blue-80\"><strong>15. Kennedy Blue<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"323\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/15-kennedy-blue.jpg\" alt=\"kennedy blue optimized above the fold web content\" class=\"wp-image-120512\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/15-kennedy-blue.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/15-kennedy-blue-300x156.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.kennedyblue.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Kennedy Blue<\/a> is a great example of above the fold online content. The main banner includes an image of three women in different styles of bridesmaid dresses.<\/p>\n\n\n\n<p>Meanwhile the copy highlights how easy it is to shop for dresses, and gives a price range. The CTA sends visitors straight to the shop. And the site&#8217;s using an OptinMonster floating bar to highlight the current sale &#8211; just one of the ways they were able to achieve a <a href=\"https:\/\/optinmonster.com\/overcoming-sales-objections-with-popups\/\">50% increase in sales<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-16-copyblogger-84\"><strong>16. Copyblogger<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"268\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/17-copyblogger.jpg\" alt=\"copyblogger's online above the fold design\" class=\"wp-image-120514\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/17-copyblogger.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/17-copyblogger-300x130.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.copyblogger.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Copyblogger<\/a>&#8216;s above the fold content is minimalist. Most of the space is taken up by an image showing a person looking at a piece of Copyblogger content. Since she&#8217;s facing left, her gaze draws the visitor&#8217;s attention to the headline. The headline shows the benefit (building online authority) with the offer (effective marketing).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-17-bluehost-87\"><strong>17. Bluehost<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"620\" height=\"322\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/18-bluehost.jpg\" alt=\"bluehost maximizes the above the fold space\" class=\"wp-image-120515\" srcset=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/18-bluehost.jpg 620w, https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/05\/18-bluehost-300x156.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>On its homepage, <a title=\"Bluehost\" href=\"https:\/\/optinmonster.com\/refer\/bluehost\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Bluehost<\/a> uses an image on the right with the person&#8217;s eyes looking towards the text on the left. This is a clever bit of psychology that directs readers&#8217; eyes there, too.<\/p>\n\n\n\n<p>When they look, they see a headline, a reduced price (which is always appealing) and a short list of key benefits. Underneath is a visible CTA button urging readers to get started.<\/p>\n\n\n\n<p>That&#8217;s it! Now you&#8217;ve seen some above the fold web examples that really work, apply these principles to get your visitors on board.<\/p>\n\n\n\n<p>Want to learn how to use custom fonts on your optin campaigns? Learn <a href=\"https:\/\/optinmonster.com\/how-to-load-custom-fonts-inside-optinmonster\/\">how to upload custom fonts to your OptinMonster campaigns<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the context of websites, &#8220;above the fold&#8221; refers to the content that&#8217;s immediately visible on a webpage&nbsp;without&nbsp;scrolling. It&#8217;s essentially the first impression your website gives visitors. Think of it like the top half of a folded newspaper on a newsstand. Back in the day, that&#8217;s where all the important headlines and attention-grabbing stories were&nbsp;&hellip;<\/p>\n","protected":false},"author":24602,"featured_media":191840,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"","last_modified_date":"2023-12-31T13:56:39","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"om_meta_post_subtitle":"","footnotes":""},"categories":[238],"tags":[252,128,253,417,290],"class_list":["post-89694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","tag-above-the-fold","tag-design","tag-ux","tag-web-design","tag-web-design-tips"],"case_study_meta":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/89694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/users\/24602"}],"replies":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/comments?post=89694"}],"version-history":[{"count":18,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/89694\/revisions"}],"predecessor-version":[{"id":210396,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/posts\/89694\/revisions\/210396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media\/191840"}],"wp:attachment":[{"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/media?parent=89694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/categories?post=89694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/optinmonster.com\/wp-json\/wp\/v2\/tags?post=89694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}